Beatrix has worked for a range of clients over the past 11 years, her career in social media began just as Instagram launched in Australia during 2012. In her final year of university she produced a thesis looking at the early impact of the app and its effect on our ideas of self, in a paper titled “The development of social identities through an iPhone application.”
Beatrix’s experience ranges from day to day account management, running social media workshops, to creating social strategies across multiple social media platforms such as Facebook, Instagram, LinkedIn and TikTok. As Head of Social at Hotglue, she leads a team of 20+ to deliver best in class work.
